Analyst Webinar with Celent: How NOT to Digitally Onboard New Customers

Are you optimizing your digital sales efforts? Watch this webinar and learn how to win more new customers with a great onboarding user experience.

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Why lose would-be customers to challenger banks?

In the age of digital-only banks, a frictionless digital onboarding experience is no longer a competitive advantage – it's table stakes.

A lackluster digital onboarding experience will hamper a retail bank's ability to attain new customers: Signicat's research 'Battle to Onboard III' revealed that almost 40% of European consumers abandon financial services applications.

In this live webinar with Celent Senior Analyst Bob Meara and Signicat VP of Identity and Innovation John Erik Setsaas, we look at how NOT to digitally onboard customers. Based on those insights, we’ll share best practices for banks to convert applicants into customers with a seamless, secure onboarding UX:

  1. Learn the most common digital onboarding pitfalls, and how financial services companies can avoid them
  2. Discover the pressure points that lead almost 40% of European consumers to abandon onboarding processes
  3. Learn key best practices in digital customer acquisition that will help you win the battle to onboard

Meet the speakers


Bob Meara | Senior Analyst | Celent

Bob Meara is a senior analyst with Celent's banking practice and is based in Atlanta, Georgia. His research focuses on the branch and ATM delivery channels, omnichannel delivery, Customer Communications Management and check and cash payment processing technologies. Bob has led multiple consulting engagements involving financial services hardware, software and the impact of self-service on branch banking.

John Erik Setsaas

John Erik Setsaas | VP of Identity & Innovation | Signicat

John Erik is a pioneer in the identity space with over 30 years’ experience. Before joining Signicat, John Erik was Chief Development Architect for SAP Identity Management and taught ecommerce, identity services and security at Buskerud University College in Norway. He is also a board member of the EEMA, Europe’s leading digital identity think tank. A seasoned speaker, he has presented at international conferences including Money20/20, OIX, Trustech and World eID & Cybersecurity.

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A compelling digital customer onboarding experience used to represent a technical challenge. In today’s environment, Celent’s research suggests that banks themselves – not technology limitations – introduce unnecessary friction into the onboarding experience.

Bob Meara, Senior Analyst, Celent

Our customers include

Societe General
Saxo Bank
Schibsted Media Group
Konica Minolta
Statens Pensjonskasse